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    Why Customers not Trust on Daraz Pakistan?
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) MUHAMMAD RAMZAN SUNNY; FA17-BAF-038; Muhammad Naveed Chohan; LHR TP 6597
    E-Commerce has fully grown too much in few years. largely the online customers aren't satisfied with their on-line purchase experiences that is indicating through survey. It will be better to conduct additional analysis that helps to spot potential factors what affects customer buying behavior for their on-line purchases.. We can see there is a great changes occur in the behaviour of the customers when they come to buy.Now people buy from the outlets physically but also increase had been seen in online buying because of its advantages like time saving (Ali & Sankaran, 2010).Life of peoples easier due to E-Commerce .Now people can access to the different products and also they can compare there prices with other products.and decide either they purchase or not. (Enamul Hoque, 2014). Due to online buying customers satisfaction also effects because they can easily access to the information of the product at (Jin & Park, 2006).