Browsing by Author "LHR TP 0000"
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Item 7 NEWS HD(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Ayesha Mumtaz; FA20-BMC-024; Ma’am Ayesha Mirza; LHR TP 0000This is the internship report based on the seven week internship program that I completed in the Anchoring Department at 7 news HD starting from20 june2023 to 10 august 2023. Apart from the theoretical studies, stepping into the professional world was new to me but every hour spent at 7 news gave me amount of experience all the time. Anchoring at a news channel involves being the main presenter or host of a news program. Anchor delivers the news, conducts interviews, and provides analysis. It's a challenging and exciting role for me. This report includes how an anchoring department at a media channel works, what the activities performed by the department, and what is the importance of it in the organization. Also, it includes what were the tasks assigned to me during my internship. It is considered the leading department of the channel and continues working 24 hours a day. Initially, during the first 2-3 weeks, I was supposed to observe the working of professionals, As an intern in the anchoring department, you had the opportunity to observe and learn from experienced anchors how they perform their in front of camera their body gesture and movement. What’s the role of anchor, how they make questions on time when they are live, also how to play with prompter. I also observed the program recording of the morning show broadcasted from the channel and its production phase. I noticed the responsibilities of employees during the program broadcasting. And I found this process as very interesting and yet a very difficult aspect to work on. In addition to that, my internship has been a fantastic resource for teaching me about the corporate and professional world.Item AIK ANAR(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Syed Shehryar Abbas; Sp20-Bmc-008; Mam Ayesha Mirza; LHR TP 0000DEPARTMENT OF HUMANITIES, SP20, MEDIA AND COMMUNICATION STUDIES, selling, high-end computer, hardware, potential, Games, industry, Ms. Ayesha MirzaItem At Marshmallow(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Arham Shamshad; FA20-bmc-018; Ma’am Ayesha Mirza; LHR TP 0000This report summarizes my experience as an intern at Marshmallow Advertising Agency and gives an easily understood but useful review of the project's goals, significance, and key learnings. The goal of the internship was to close the knowledge gap between academic study and real-world social media management application. It was a significant step towards developing practical experience, important skills, and involvement in the agency's operations.Item ATIF RIAZ PRODUCTIONS(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Sharafat Ali; SP20-BMC-016; Ma’am Ayesha Mirza; LHR TP 0000During my Internship at Atif Riaz Productions, I got a chance to work in Production and Editing department of the Company. Production and Editing Department at Atif Riaz Productions specializes in producing music videos, short films and other visual content like photoshoots, wedding Stories and so on and planning and post production of visual content. Throughout my internship experience in the department, I had the opportunity to gain valuable insights into the world of pre-production, planning, production and post-production contributing to various projects. This report aims to document my learnings, experiences, and the significant role that the Production and Editing Department plays in delivering exceptional visual content. Production and Editing Department at Atif Riaz Productions is a highly creative and collaborative division focused on bringing artistic visions to life through the power of visual content. With a team of talented filmmakers, photographers, cinematographers, directors, editors, and technicians, the department is dedicated to producing visually captivating and compelling content that resonates with clients’ needs.Item Discover Pakistan(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Maria Ishfaq; SP20-BMC-024; Ma’am Ayesha Mirza; LHR TP 00001. My internship report is about the work in have done in discover Pakistan. This report is six week internship program that I completed in the “News Room “department of Discover Pakistan .That is first and well known Tourism channel of Pakistan. AS we know that media studies department is not a theoretical fields as well as much more practicalfield.So with working in the theoretical works I work in practical field in Discover Pakistan during my internship time period.After working in Discover Pakistan in 6 weeks .I have got some experience about the Practical fields. I have learn many things that would be helpful and fruitful for me in future. This would b helpful for me for achieving my future goalsItem Discover Pakistan UHD TV(2023) Haris Javed; FA20-BMC-004; Ma’am Ayesha Mirza; LHR TP 0000This internship report is based on six week internship program that I completed in the News department of Discover Pakistan starting from 17-07-2023 to 31-08-2023. Apart from the theoretical studies, moving into the professional world was new to me but every hour spent at Discover Pakistan gives me a good amount of experience all the time. However, they were all useful for my career and will definitely help me in my future. This report includes how a News department at a media channel works, what are the activities performed by the department and what is the importance of it in the organization. Also it includes what were the tasks assigned to me during my internship and a description of knowledge and learning I grasped during the internship program. I worked in the News department and learnt almost all the aspects of a TV program such as News Writing, Reports, Reporting, Packages and news broadcasting and anchoring. The department is responsible for the recording of various programs that goes on air. It is considered the main department of the channel and continues working 24 hours a day. Initially during the first week, I was supposed to observe How to make a News in our own words and I myself provide lot of news tickers and reports for Pakistan Today. I noticed the responsibilities of employees during the news headlines and Voce overs of different programs from pre-production to post production. I interacted with many people during and after shoots to learn in detail about different aspects of a media program. In my views, I really like the smooth management of the channel and the motto of it which aims at projecting the positive image of the country and promoting tourism industry. In addition to it, my internship has been a great source of learning for me to understand the professional world. By conducting different programs of Current Issues at that time like Interview of Ahsan Ramzan Champion of Snooker, Different SWOTs of 14 August and programs analysis of the organization, I was able to identify what are the strengths and weaknesses of the channel and what could be recommended to bring in more opportunities and decline the threats to it. The experiences of script writing, news reading and anchoring that I gained from the internship provided me great skills and would be beneficial for me to become a great media professional. The amount of knowledge and the skills that I have obtained from Discover Pakistan along with the hands on training of the skills has provided me enough experience that I have been able to achieve the objectives I wanted to from it. Although my core interest is towards anchoring and being a news presenter but I have also gained knowledge of other fields like script writing and voiceovers and with this I am blessed to share that I have been presented at TV screen of Discover Pakistan TV as a Reporter by making a package of 14th August.Item DISCOVER PAKISTAN UHD TV(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Muhammad Waqar Akram; FA20-BMC-045; Ma’am Ayesha Mirza; LHR TP 0000This is the internship report based on six-week internship program that I completed in the News department of Discover Pakistan starting from 17-07-2023 to 31-08-2023. The professional world was unfamiliar outside of the classroom, but I gained invaluable experience at Discover Pakistan in every hour I spent there. All the same, they served me well professionally and will continue to do so in the future. Working in News allowed me to gain experience in virtually every facet of television production, including but not limited to news writing, reporting, packages, news broadcasting, and live reporting. The division's primary function is to produce broadcast-quality recordings of various shows. As the channel's primary division, it operates around the clock. In addition to the fundamentals of journalism, I am taught the ins and outs of video editing, camera operation, video lighting, news writing, ticker writing, headline writing, and reporting. I was responsible for seeing how a news story is put together and providing several news tickers and reports to Pakistan Today. During the news headlines and Voce overs of various shows, I observed several staff roles from pre- to post-production. During and after filming, I spoke with various experts who taught me about the numerous moving parts of media production. In addition, I've learned a lot about the working world thanks to my internship. Different SWOTs of 14 August and programs analysis of the organization allowed me to determine the channel's strengths and weaknesses and the steps that could be taken to increase the channel's potential for success and decrease any potential dangers it might face. The internship gave me invaluable experience in areas critical to being a successful media professional, including screenplay writing, news reading, and anchoring. In addition to the fundamentals of journalism, I am taught the ins and outs of video editing, camera operation, video lighting, news writing, ticker writing, headline writing, and reporting.Item DISCOVER PAKISTAN UHD TV(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Khubaib Rizwan; SP20-BMC-028; LHR TP 0000During my internship with Lahore Carpets Manufacturing Company, I had the privilege of actively contributing to our marketing efforts, assisting in various key responsibilities. Firstly, I was responsible for conducting market research to identify emerging trends and consumer preferences within the carpet industry. This involved analysing market data, competitor strategies, and customer feedback to inform our product development and marketing strategies. Additionally, I played a pivotal role in managing our social media presence, creating engaging content, and implementing targeted advertising campaigns to enhance our online visibility and reach a wider audience. Furthermore, I had the opportunity to collaborate with our sales team to develop and implement effective sales strategies, helping us expand our customer base and increase revenue. I also assisted in organizing promotional events and trade shows, where I was responsible for coordinating logistics and ensuring our brand was represented effectively. Overall, my internship at Lahore Carpets Manufacturing Company provided me with valuable hands-on experience in marketing, helping me develop essential skills in market analysis, content creation, and customer engagement, all of which have been instrumental in contributing to the company's growth and success.Item Exaalt Solution(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2021) Tayyiba Kiran; FA20-BMC-028; Maam Ayesha Mirza; LHR TP 0000This report is about my internship journey & my experiences within the agency. Exaalt Solution is a new born agency in the digital market. Their goal is to become a global organization which provide clients with innovative, creative and effective ideas. They have many competitors as it’s a digital marketing agency. As they are a new agency, they are still working on organization structure. But they main departments of agency are HR, Digital Marketing, & Graphic Design. I was part of this organization for 6 weeks as an internee. It was quite an amazing and informative time for me, as it was my first time working in an organization. I learned a lot, like tools of graphic design, post design, research, business proposal, event Calander, last but not the least post proposal. There are few work samples attached in the report which I worked on either of them is for skill test or for learning. Then there is a SWOT analysis of the organization and lastly the recommendation for the organization that how can they improve themselvesItem Frame Hype(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) LLP Amir Ameen; SP20-BMC-002; Ayesha Mirza; LHR TP 0000This report has been completed in accordance with the requirements defined in the final semester syllabus of the Bachelor of Media & Communication Studio. This report covers my internship opportunity where I applied theoretical information learned in the classroom to professional practices during a 6-week internship period. The objective of this Report is to present an overview of Digital marketing, and how it's done in the real time to promote the brands on a larger scales as well as an exploration of the in-house applications, content strategies and marketing tactics used by Frame Hype LLP. There are multiple sections. The initial section of the report provides comprehensive information regarding the organization itself, its hierarchy and all of the key analyzed aspects, encompassing its specific objectives and inherent limits. The subsequent section encompasses an outline of the Digital Marketing aspects and the learnings that i obtained during my internship programme, The report also includes information regarding the theoretical understanding of fundamental concepts utilized in Digital Marketing by media houses, Also a comprehensive list of day to day tasks assigned and completed throughout the internship program duration. By engaging with this report, one can acquire practical understanding of Digital Marketing and its necessary elements. The lessons learned throughout the internship time have been thoroughly analyzed, and a set of recommendations has been described in the end of the report that studies the organization through a deep SWOT analysis.Item Hum News Lahore(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Muzamil Hussain; SP19-BMC-011; Ma’am Ayesha Mirza; LHR TP 0000This Report was written after I completed an internship at HUM NEWS. For the purpose of gaining practical experience and completing my internship, which is required for my degree. I've split my time across HUM NEWS' into different sections. The first section of my paper is dedicated to the Department's history and introduction. Readers will also have a better understanding of the HUM news purpose and goal. The next sections of the report offer a complete overview of the HUM news hierarchy chart, including an introduction to all divisions, key offices, and personnel numbers. In the third section, I've included all of the departments' activities and functions.” “Another important part of my report is the duties that were allocated to me throughout my internship. In this report, I've included all of the departments where I've worked and gained experience. I'd want to call attention to these entire departments where I received training. Nonlinear editing department, subediting department, writing scripts, Reporting, News monitoring, Voice over, News story writing DepartmentItem HUM NEWS NETWORK(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) NOOR UL AIN; SP20 BMC 009; Mam Ayesha Mirza; LHR TP 0000I have completed my 6 weeks’ internship at hum news. I wrote the swot analysis of the company, reflective journal, training program and acknowledgement. I have learned and experience reporting, NLE and assignment of the news report. Hum news is the Pakistan's biggest news source that provides fast and accurate news reports on a variety of subjects, including politics as a whole current events, business, athletics, and others. Hum News works hard to deliver factual and objective news reporting to its audience with a committed team of journalists and reporters. In order to keep viewers informed, the network also offers analysis from experts, interviews, and unique content. It is renowned for its deep examinations of recent developments, wide reporting, and timely alerts. The channel attempts to keep viewers up to date on the most recent events in Pakistan and elsewhere in the world. Hum News is a reliable provider of information with a crew of experienced reporters and cutting-edge technologies, and it works hard to uphold journalistic ethics. Hum News makes its readers aware and interested in everything from politics to societal concerns. it provides round-the-clock coverage of the news that keeps you informed on the most recent worldwide, regional, and local events. Hum News offers you a diverse spectrum of viewpoints on the economy, politics, and social problems, from current affairs to deep dives. Talk shows, films, and special programmes are also available on the channel and cover a range of interesting subjects. Hum News is dedicated to producing high-quality journalism and aims to provide its audience with reliable and unbiased reporting. It has following departments: • Sub-Editing Department • Nonlinear Editing Department • Copywriting Department • Reporting Department • Technical Department This organization has taught me a substantial amount of expertise and skills, and the practical application of those abilities has given me sufficient experience that allowed me to accomplish the goals I had for it. Since anchoring and becoming a journalist are my main interests.Item INTERNSHIP REPORT 2023 INTERLINK ADVERTISING PVT (LTD) 6 Weeks(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Sami Tariq Awan; FA20-BMC-042; Ma’am Ayesha Mirza; LHR TP 0000This report is a summary of the internship and the activities, tasks and projects that I completed during my 6 week internship time period. Interlink Advertising (Pvt.) Ltd is a full service advertising agency that deals with brand building through personalized 360 degree communication solutions. I have worked in Creative department, Media department and Production Department of the agency to gain experience of how they work and their importance and connection with other department. My specialization field is Social Media, so it was necessary for me to gain practical experience in agency work. I worked in the creative department to improve my writing skills and improve my critical thinking and enhanced my creative mind. I worked in Production department to understand social media production more clearly. I worked in Client Service department and Art and design department too. I also worked on various tasks such as creating a storyboard, taglines for campaigns, Scripts and captions, as mentioned in the report. I also worked on a large project where I made a whole script and storyboard for 14Th August Bank of Punjab Anniversary Celebration and SNGPL Awareness Campaign and many more . During this internship I was able to collect various skills and, above all, I learned how to pursue my passion professionally in the future.Item Java programming(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Sharafat Ali; SP20-BMC-016; Ma’am Ayesha Mirza; LHR TP 0000DEPARTMENT OF HUMANITIES, SP20, MEDIA AND COMMUNICATION STUDIES, selling, high-end computer, hardware, potential, Games, industry, Ms. Ayesha MirzaItem Lahore Carpets Manufacturing Co(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Khubaib Rizwan; SP20-BMC-028; LHR TP 0000During my internship with Lahore Carpets Manufacturing Company, I had the privilege of actively contributing to our marketing efforts, assisting in various key responsibilities. Firstly, I was responsible for conducting market research to identify emerging trends and consumer preferences within the carpet industry. This involved analysing market data, competitor strategies, and customer feedback to inform our product development and marketing strategies. Additionally, I played a pivotal role in managing our social media presence, creating engaging content, and implementing targeted advertising campaigns to enhance our online visibility and reach a wider audience. Furthermore, I had the opportunity to collaborate with our sales team to develop and implement effective sales strategies, helping us expand our customer base and increase revenue. I also assisted in organizing promotional events and trade shows, where I was responsible for coordinating logistics and ensuring our brand was represented effectively. Overall, my internship at Lahore Carpets Manufacturing Company provided me with valuable hands-on experience in marketing, helping me develop essential skills in market analysis, content creation, and customer engagement, all of which have been instrumental in contributing to the company's growth and success.Item MARSHMALLOW(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Amna Malik; FA20-BMC-043; Maam Ayesha Mirza; LHR TP 0000This report provides an overview of my six-week internship at Marshmallow advertising agency Lahore, a full-service advertising agency that collaborates with brands worldwide. During my internship, I worked in various departments to gain practical experience and understand their significance and interconnection. As I aspire to pursue a career in social media, I worked in the Social Media Management department to improve my writing skills and in the Art department to learn design skills using Photoshop. I also worked in the Digital department to learn about strategies for platforms like Facebook and Instagram, while the Client Service department taught me about their crucial role in advertising agencies. Additionally, I learned editing skills in the Production department and important industry terms in the Media department. I worked on various tasks, including creating an annual calendar for Master Bus Service, conducting research for documentaries and campaigns, and designing posts to persuade a new client, Nisa Beauty. This internship provided me with valuable skill sets and insights into how advertising agencies operate, helping me pursue my passion for social media as a future career.Item Marshmallow Advertising Agency(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Fizza Naqvi; FA20-BMC-001; Mam Ayesha Mirza; LHR TP 0000Marshmallow Advertising Agency is a creative marketing firm specializing in innovative branding, digital marketing, and strategic communication solutions. The agency focuses on delivering visually engaging and customer-centric campaigns that help businesses enhance their market presence and connect effectively with their target audiences. By combining creativity with data-driven insights, Marshmallow Advertising Agency aims to build strong brand identities and drive measurable business growth across various industries.Item Media Hub Productions(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Hafiz Talha; SP19-BMC-008; Mam Ayesha Mirza; LHR TP 0000In order to attain professional capability, it is important to combine both theoretical and practical approaches. Through attaining knowledge and honing skills, students are able to explore untested aspects of real life with confidence and power. As a part of my Media and Communication Studies degree, I undertook an internship at Media Hub Productions. This paper is a reflection of my primary hands-on experience. During my internship, I was fortunate enough to acquire priceless experience working in multiple departments at Media Hub Productions. I was fortunate to have the opportunity to work at the Media Hub. This was my first experience of being part of an organization. It took me a bit of time to adjust to the culture and environment, but with the assistance of my colleagues and supervisor, I adapted quickly. The regular staff meetings provided me with the necessary information. This report provides readers with an understanding of the history, mission, vision, office locations, main offices, and employee numbers of Media Hub Productions. It then outlines the department's activities and the tasks that I was assigned while interning there. The report begins with a summary of the Department's historyItem Message Communication(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Khadeeja Naveed; FA20-BMC-039; Maam Ayesha Mirza; LHR TP 0000The results of the research are used to foretell a student's transition into the real world. A person with industrial experience has a significant advantage and is highly sought for. Learning from this course will provide you the tools to go out into the world and make a difference. This will equip them to pioneer novel ideas and concepts, thereby contributing to the advancement of the media industry. The study is about the learnings being an intern at the SUNO News. The essential components of producing news, such as reporting, editing, and scriptwriting, are all examined in detail. Each desk's assigned duties, as well as the level of supervision and daily briefings received, are detailed. In addition, the report will highlight the differences between classroom theory and real-world application. However, the following report comprises of a brief history of the entire company, the organization's vision, and the organization's hierarchical structure. Additional research possibilities include zeroing in on SUNO News specifically. The report covers all the sub-departments that report to this division. Newsroom is where most of the action takes place. The Departments include: • Division of Sub-Editing • Department of Non-Linear Editing • Copywriting Department • Reporting Department • Technical Department Everything I did during my internship is documented here. Tasks I was assigned to complete are included in the research along with an analysis of the organization's positive and negative aspects. The graphics are also related to the duties preformed. Also mentioned and scrutinized critically are the organization's problems. Moreover, the whole experience at the firm is undoubtedly very much profitable, the practical and job oriented experience will provide boost to my advancing future. It took some time for me to become immersed in the News Room's work and for my reputation to grow and for me to adjust to my new environment. Within a short time, I was able to start taking classes at a number of different tables. Thanks to the encouragement of my coworkers and the guidance of my internship supervisor, I have had no trouble settling into my new surroundings.Item Objectified Body Consciousness, Self Esteem and Psychological Well Being in women(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Rimsha Rehman; SP20-BPY-012; Ms. Bareera Saeed; LHR TP 0000The purpose of this quantitative study was to evaluate the relationship objectified body consciousness, self-esteem and psychological well-being in women. A convenient sampling methods used to collect data for this quantitative study from 400 participants age ranging between 18 to 30 years (M=20.02, SD= 1.79). Demographic Questionnaire, objectified body consciousness, Revised Attitudes towards self-esteem was used. The correlation analysis demonstrated that objectified body consciousness and self-esteem positively and significantly correlated with psychological well-being. It was hypothesized that objectified body consciousness initiative is likely to correlation self-esteem and psychological well-being in women. The results did not prove an association between objectified body consciousness, self- esteem, and psychological well-being. The finding of the study revealed that there is a significant positive relationship between objectified body consciousness (OBC), self-esteem, and psychological well-being in women. All paths are showed to be significant. These findings have important implications for clinical practice, education, research, policy-making and public health policy. This study will contribute on prevention measures as emerging adults have to go later in their marital, social, and professional life.