Browsing by Author "KANZA GABA"

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    Effect of Training and Development Program on Employee Performance
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) KANZA GABA; FA17-BBA-215; AMINA HAMEED; LHR TP 6784
    Today the business world has completely changed its shape and meaning, there are many emerging industries that have change the concept of product and market offering, service industry is one of them, trend has changed people now do not hesitate buying and selling intangible products. Entrepreneurs are more willing to invest in this sector due to high growth rate as this market is still uncaptured. The only difficulty faced by business is that consumption and production occurs at same time and involves high interaction with customers, even depending on type of product sometimes customers may or may not involves in production process, and the frontline to deal the customers are the employees. The success determinant factor of organization is the employees if they perform well, every time and customer experiences consistency in level of service provided he will revisit and become loyal to brand, but if he experiences inconsistency in level of services provided by the employee he may switch to other alternatives. To serve the customers right, employees must be trained and have sufficient knowledge about the requirement of their respective jobs so that the service level during interaction with customer won’t be compromised at all and the study is conducted to determine how the quality of human resource can be improved, and therefore, goes on to discuss the effects of training and development programs on employee’s performance.