Browsing by Author "Faheem Butt"

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    Social Media Medium toward Brand Experience and Purchase Decision
    (Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) Faheem Butt; FA17-BAF-060; AFFAN AHMAD KHAN; LHR TP 6596
    The aim of this study is to explain the impact of social media on the customer's purchasing decision-making process and the customer's brand intentions or attitude. In the customers' brand attitude, two main things are identified which are content sharing and interaction. in the purchase decision, the influence about the social media on the various stages of customers' purchasing decision-making process is studied.