Browsing by Author "FA23-REL-003"

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    Unveiling the Uncanny: A Multimodal Critical Discourse Analysis of The Simpsons’ Predictions Manifesting into Reality
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Assia Khanam; FA23-REL-003; Dr. Umara Shaheen; LHR TP 9734
    This research aims to investigate how the Disney animated TV series The Simpsons utilizes multimodal elements (such as visual images and linguistic choices) to construct humor and sociopolitical satire, making connections with real-life events that are particularly perceived as predictions. The study employs a qualitative research design to explore strange predictions in The Simpsons that have creepily materialized into reality. The researcher employs purposive sampling to select the ten key episodes of The Simpsons, focusing on their relevance, cultural impact, and humor. The analysis focuses on scenes in which these real-life predictions align with reality. The study employs Kress and Van Leeuwen's (2006) Multimodal Critical Discourse Analysis (MCDA) to examine the series of underlying narratives and motifs, exploring how these multimodal elements in popular culture reflect real-world events. Extensive scholarly works have been conducted on the multimodal discourse analysis of cartoons; however, a significant gap remains in the context of The Simpsons. The theoretical frameworks of Kress and van Leeuwen's modal (2006) and Halliday's meta-function contribute to the discussion of how fiction can so closely relate to reality. By focusing on visual structure, Interaction, and compositional meanings, Kress and van Leeuwen's (2006) modal facilitates an in-depth analysis of how The Simpsons encode complex social and political messages through its interplay of various semiotic modes. The conclusion highlights the significant role media plays in reflecting and shaping societal discourse, urging critical awareness of the implications embedded within popular cultural texts.