Browsing by Author "FA17-BBA-013"

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    The investigation of consumer attitudes of brand awareness, brand image and brand loyalty towards social media marketing
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Hassan Anwar Rao; FA17-BBA-013; Dr. Muhammad Shakeel Aslam; LHR TP 6732
    The aim of this research is based on the impact of social media marketing on brand image, brand awareness and brand loyalty. This study examines through what extent can social media marketing impact customers mind. Further, the study also examines to what extent customers could be satisfied concerning purchasing of the product through social media marketing If customer prepares their mind and purchase the product the objective of social media marketing is accomplished. The study utilized factor analysis method the following regression through SPSS for conduction of results