Browsing by Author "Dr. Zafar Uz Zaman Anjum"

Now showing 1 - 8 of 8

Conflict Management style and project success, moderating role of team effectiveness
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Laiba Riaz; SP22-RPM-002; Dr. Zafar Uz Zaman Anjum; LHR TP 9420
The impact of Conflict Management practices on Project Success is explored, with a specific focus on Team effectiveness observed during a project in various software houses in Lahore, Pakistan. This study specifically highlights the critical role played by Project manager mindset and team effectiveness in fostering proactiveness, unity, and overall project success. Successful implementation of Conflict management practices emerges as a key determinant of achieving improved project performance and ultimately leading to project success. To investigate these concepts, a survey was conducted among 260 project managers within software houses. The collected data underwent regression analysis to explore the relationships between conflict management style, the role of team effectiveness, and project success. The findings aim to provide empirical evidence on how CM style influence project success, with the moderating role of team effectiveness. The insights derived from this research will be invaluable for project based IT industry and software houses in Lahore, Pakistan, enabling them to optimize their conflict management practices and achieve improved project outcomes. Ultimately, this study aims to contribute to the development of effective strategies that enhance the success of a project.
Impact of Project Governance on Construction Project Management Performance with Moderating Role of Top Management Support.
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2019) Shumaila Manzoor; SP17-RPM-006; Dr. Zafar Uz Zaman Anjum; LHR TP 5700
This research endeavours to address the question of how to enhance project management performance by looking at the relationships among project governance and construction project management performance in three cities of Pakistan. The proposed components of project governance are portfolio direction, project sponsorship as well as project effectiveness & efficiency, and disclosure & reporting whereas the project management performance is measured in terms of time, cost, quality, safety, and client satisfaction. The research utilizes an empirical survey methodology. The questionnaire was administered to 300 construction employees working in private companies of CA category in three well known cities of Pakistan and out of 300 questionnaires 190 were received out of them 161 were usable responses or a response rate of 53.66%. Self-administered questionnaire were distributed among respondents by using non probability sampling technique. The data was analyzed by using software, called SPSS AMOS. The results suggest that project governance has a positive impact on project management performance. Moreover, this study found that three dimensions of project governance, i.e., portfolio direction, project sponsorship as well as project effectiveness & efficiency, and disclosure & reporting are positively associated with project management performance. In addition, in this study the moderating effect of top management support has strengthened the relationship between project governance and project management performance. These findings provide evidence to project management professionals in regard to project governance being part of the operational strategy in facilitating the success of projects.
Product Marketing VS Service Marketing: Key Differences and Their Impact on Consumer Behavior
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Muhammad Ali Sher; CIIT/FA23-RBA-015/LHR; Dr. Zafar Uz Zaman Anjum
Marketing is an essential function that bridges the gap between an organization and its customers, facilitating communication of value propositions, creation of brand loyalty and revenue generation. But rates of growth in marketing tangible products and intangible services in a market differ greatly as they are very different offerings. On the other hand, product marketing is about marketing physical goods that have measurable attributes, and service marketing is about creating value through experiences for customers. Such variations necessitate approaches that are tailored to consumer needs and behavior.
The Effect of Distributed Leadership on Ambidextrous Innovation with the Mediating Role of Intrinsic Motivation and Moderating Role of Collaborative Climate
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Ayesha Asghar; FA21-RMS-006; Dr. Zafar Uz Zaman Anjum
The aim of the study is to investigate the impact of distributed leadership (DL) on ambidextrous innovation through the mediating effects of intrinsic motivation (IM) and moderating effects of collaborative climate (CC). To test the hypotheses, an empirical study has been conducted on IT sectors located in Lahore, Pakistan. The current study examined the linkage of the variables based on the Self-Determination Theory. Data were gathered from 150 employees in various IT sector firms located in Lahore, Pakistan. The present study used a quantitative research method. It is a cross-sectional study. A questionnaire was adapted to gather employee data on these constructs: distributed leadership, ambidextrous innovation, intrinsic motivation, and collaborative climate. The findings of this study revealed that distributed leadership has a significant effect on Ambidextrous Innovation. Whereas, mediating role of the Intrinsic motivation between distributed leadership and ambidextrous innovation was also supported by the results. Moreover, the moderating effect of collaborative climate was also found significant in this study. In spite of the significance of distributed leadership practices, this variable has been examined in educational sectors. The current study examined the mediating effect of intrinsic motivation and moderating role of collaborative climate in the IT sector. One of the major implication of distributed leadership is that firms should devote their attention to the significance of informal connections between the members in order to attain the desired outcomes, offer open environment to employees in which they freely participate in decision making and better situations to share information.
The Impact of Cyberloafing on Job Satisfaction and Job Stress Moderated by Self Esteem
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) SOBIA YAQOOB; SP18-RBA-002; Dr. Zafar Uz Zaman Anjum; LHR TP 6039
At workplace cyberloafing has been perceived as a form of contradictory work behavior that can decrease organisations performance. Cyberloafing appears as a dominant issue in the organisations that need to be managed. However, there are a lot of researches about this subject many researchers try to contribute understanding relating to this topic. Current study aims to examine the influence of cyberloafing activities on employee’s job satisfaction and job stress by moderator self esteem. The survey includes data from 220 employees of banking sector. Four hypotheses were tested based on the constructed model. SPSS and Warp PLS software were used to analyze the hypothesis and to run different statistical tests. This study finds the significant positive influence of cyberloafing on job satisfaction. And negative influence on job stress. Current study finds that self esteem moderator the relationship between Cyberloafing, job satisfaction and stress. And finds that employees who experience boredom, stress and negative feelings about work may engage in cyberloafing due to some factors like their personality characteristics.
The Impact of Cyberloafing on Job Satisfaction and Job Stress Moderated by Self Esteem
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) SOBIA YAQOOB; SP18- RBA- 002; LHR TP 6039; Dr. Zafar Uz Zaman Anjum
At workplace cyberloafing has been perceived as a form of contradictory work behavior that can decrease organisations performance. Cyberloafing appears as a dominant issue in the organisations that need to be managed. However, there are a lot of researches about this subject many researchers try to contribute understanding relating to this topic. Current study aims to examine the influence of cyberloafing activities on employee’s job satisfaction and job stress by moderator self esteem. The survey includes data from 220 employees of banking sector. Four hypotheses were tested based on the constructed model. SPSS and Warp PLS software were used to analyze the hypothesis and to run different statistical tests. This study finds the significant positive influence of cyberloafing on job satisfaction. And negative influence on job stress. Current study finds that self esteem moderator the relationship between Cyberloafing, job satisfaction and stress. And finds that employees who experience boredom, stress and negative feelings about work may engage in cyberloafing due to some factors like their personality characteristics.
The Qualitative Study: The Impact of Operational Deficiencies on the Marketing performance in Textile Sector (AZGARD NINE LIMITED)
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Muhammad Nouman; CIIT/FA23-RBA-017/LHR; Dr. Zafar Uz Zaman Anjum; LHR TP 9613
The main objective of this report is to determine to what extent the operational deficiencies that are accumulating in the process department impact the organizational Marketing performances. These operational deficiencies form a major issue to the marketing department and have a bad effect on the organization performance and on customer relation and many other aspects. I select AZGARD NINE LIMITED and analyze the operational imperfections from where the organizational performance and afterward it will affect the marketing performance. We will be focus on the problem as well as operational deficiencies that are confronting AZGARD9, the department of AZGARD9 is confronts many problems and those problems are creating a big hurdle in the growth marketing performance. Therefore, I have done interview from the manager of targeted departments and collected maximum data for data analysis Nearly collect data for these department because these are the back born of the company without it a company can’t survive. I have begun this interview with the questions. In essence this study seeks to establish the extent to which the operational environment hampers marketing within the textile sector with emphasis on Azgard9 Nine Limited the textile manufacturing firm. Nowadays the textile industry has to complete vast list of obstacles related to operational inefficiencies such as supply chain problems, production time loss, and quality control. These operational deficiencies translate and impinge on the marketing domain and therefore impair the levels of customer satisfaction, erode brand equity, and ultimately sales yield. The objectives of the project for the Azgard9 Nine Limited are to discover major operations gaps for the organization and determine how these gaps are preventing marketing initiatives as product advertisement, distribution, and consumer relations. Using both micro level and macro level data, this project will examine the degree to which marketing operational issues reduce marketing effectiveness and draw on those findings to develop recommendations for enhancing operational performance and marketing results. Using the combination of the qualitative project approach, such as interviews with key individuals and an examination of company results, this project will deliver the recommendations for Azgard9 Nine Limited that will contribute to its operational success and enhanced marketing performance. Finally, the results provide suggestions, which should shed light on strengthening the position of operational processes with regard to the strategic directions of macro activities and, therefore, improve the company’s efficiency and competitiveness in the textile sector.
The Qualitative Study: The Impact of Operational Deficiencies on the Marketing performance in Textile Sector Sector (AZGARD NINE LIMITED)
(Library informaiton Services, CUI Lahore, 2024) Muhammad Nouman; FA23-RBA-017/; Dr. Zafar Uz Zaman Anjum
The main objective of this report is to determine to what extent the operational deficiencies that are accumulating in the process department impact the organizational Marketing performances. These operational deficiencies form a major issue to the marketing department and have a bad effect on the organization performance and on customer relation and many other aspects. I select AZGARD NINE LIMITED and analyze the operational imperfections from where the organizational performance and afterward it will affect the marketing performance. We will be focus on the problem as well as operational deficiencies that are confronting AZGARD9, the department of AZGARD9 is confronts many problems and those problems are creating a big hurdle in the growth marketing performance. Therefore, I have done interview from the manager of targeted departments and collected maximum data for data analysis Nearly collect data for these department because these are the back born of the company without it a company can’t survive. I have begun this interview with the questions. In essence this study seeks to establish the extent to which the operational environment hampers marketing within the textile sector with emphasis on Azgard9 Nine Limited the textile manufacturing firm. Nowadays the textile industry has to complete vast list of obstacles related to operational inefficiencies such as supply chain problems, production time loss, and quality control. These operational deficiencies translate and impinge on the marketing domain and therefore impair the levels of customer satisfaction, erode brand equity, and ultimately sales yield. The objectives of the project for the Azgard9 Nine Limited are to discover major operations gaps for the organization and determine how these gaps are preventing marketing initiatives as product advertisement, distribution, and consumer relations. Using both micro level and macro level data, this project will examine the degree to which marketing operational issues reduce marketing effectiveness and draw on those findings to develop recommendations for enhancing operational performance and marketing results.