Browsing by Author "Dr. Aqsa Akbar"

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Effectiveness (Ineffectiveness) of Supply Chain Management: Evidence from Manufacturing Industry in Pakistan
(Library Information Services COMSATS University Islamabad Lahore Campus, 2020-02-03) Muhammad Rizwan Sultan; FA17-RBA-005; Dr. Aqsa Akbar; LHR TP 6377
The current study investigates the impact of lean supply chain management system (LSCM) on supply chain performance (SCP) and market performance (MP) in the manufacturing companies of Pakistan. Moreover, the indirect effect of whole lean supply chain management system (LSCM) on market performance (MP) via supply chain performance (SCP) as mediating variable has also been examined. Five practices are used together to form lean supply chain management system (LSCM) including flow of information, just in time, supplier relationship, customer relationship, waste reduction. Similarly, two practices for supply chain performance (SCP) are used in this study; flexibility and efficiency. For market performance (MP) five parameters are used: customer satisfaction, sales, market share, overall competitive position and profitability. This study is quantitative in nature and based on regression analysis technique. The study collected the data from 100 private and public limited manufacturing companies of Pakistan. The findings revealed that lean supply chain management (LSCM) has a positive significant impact on supply chain performance (SCP) and market performance (MP). In addition, there is significant mediation impact of supply chain performance (SCP) on the relationship between lean supply chain management system (LSCM) and market performance (MP). In the end, findings are discussed in light of existing literature which offers some valuable insights for both academic researchers as well as practitioners.
Evaluating PMS Effectiveness through Fairness and Accuracy: Influence on job satisfaction in PCL
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Tasmiah Qureshi CIIT/SP24-RBA-018/LHR; Dr. Aqsa Akbar; LHR TP 9816
Dr. Aqsa Akbar
Examining nexus of Sustainable Project Management and Project Performance
(Library Information Services COMSATS University Islamabad Lahore Campus, 2020-02-03) Rizwan Maqsood; SP18-RPM-004; Dr. Aqsa Akbar; LHR TP 6386
the era of Globalization, the textile industry is famous in deploying large range of projects every year. However, less attention to substantial issues regarding social and environmental parameters posits higher stakes involved in project success. The aim of this study is to acknowledge the correlation between project sustainability management (PSM) and project success (PS). For this, Model of (Marly M. Carvalho & Rabechini, 2017) adapted, in which social (SP) and environmental (EP) performances tends to mediate the PSM-PS relationship, has been empirically tested . The unit of analysis is the Projects in which 242 responds of Management staff working on orders of export clients of textile industry were analysed. “Preacher & Hayes macro–Statistical Analysis Technique” is used to check the validation of hypothesized model. The study revealed that all the three factors PSM, EP, SP boost the project success (PS) individually during export projects but EP effect negatively on PS in the light of PSM contrary to behavior of SP. In the end, findings are discussed in light of existing literature which offers some valuable insights for both academic researchers as well as practitioners.
Exploring the impact of emotional intelligence on employees performance : A moderated and mediation framework
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2022) Mubashar Hussain; FA19-RPM-002; Dr. Aqsa Akbar; LHR TP 8138
The purpose of this research study is to examine the relationship between Emotional intelligence and Employee’s performance by exploring the mediating role of work environment and moderation of perceived organization support amongst the employees of a public sector organization (Punjab Safe Cities Authority) a project of Government of Punjab, Pakistan. The Social Exchange theory provide support to explore the relation between Emotional Intelligence and employee’s performance. A dyadic relation was used to analyze and collect the data from individual employees as well as the concern supervisors. The current study will contribute towards the area of project management and management science. Further the study will provide better support to future researcher in the area of project management to have significant knowledge about the keywords like Emotional Intelligence, Employee’s Performance, Work Environment and Perceived organizational support.
How Knowledge Sharing Impacts Product Innovation through Employees’ Creativity and Top Management Support? An Integrative Framework on E-commerce Industry of Pakistan.
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2021) Suheera Khalid Sheikh; SP19-RMS-005; Dr. Aqsa Akbar; LHR TP 7224
Product Innovation is a significant aspect for survival in hyper-competitive corporate environment. However, it is a complex process, which requires simultaneous capabilities. Per most scholars and practitioners, knowledge sharing is considered as one of the most importance source of product innovation by contemporary organizations. Thus, this research intends to examine the impact of knowledge sharing on product innovation and its interlinking mechanisms. In this regard, an integrative framework has been developed for empirical investigation. Employees’ creativity is proposed as a mediator on knowledge sharing and product innovation’s relation, as creativity within business environment is considered vital for achieving innovation. Furthermore, moderated impact of top managements support has been tested, as management has a key strategic role in an increasingly global and fast-changing business environment. A survey-based quantitative research design is adopted for collecting data from employees of Pakistan’s E-commerce organizations. Approximately, 350 questionnaires were distributed. The results revealed a positive significant relationship between knowledge sharing and product innovation. Furthermore, findings divulge that employees’ creativity partially mediates the relationship between knowledge sharing and product innovation. On the contrary, moderated mediation impact of top management support failed to substantiate the propose hypothesis. In the end, results are discussed in the light of the literature review followed by the study’s limitations and future directions to conclude the study.
The Impact of Green Marketing on Organization Sustainable Performance; A Study on Textile Industry of Pakistan
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Muhammad Wasiq Amin; CIIT/SP24-RBA-008/LHR; Dr. Aqsa Akbar; LHR TP 10090
The issue of sustainability is now a critical need among the environmentally intensive sectors particularly the textile sector which is associated to high consumption of resources and destruction of environment. This study aims to investigates the influence of green marketing on the organization sustainable within the textile industry in Pakistan. The concept of green marketing is a multi-layered concept. It consist of green strategy, internal green marketing, green products, and green marketing communication using theories such as the Triple Bottom Line, the Resource- Based View, and the Stakeholder Theory and evaluate its implications on economic, environmental, and social performance. This study takes a quantitative research design with primary data being collected in the form of structured questionnaires completed by the managers and officials of textile firms in the country. Analytics of the data were performed through the Partial Least Squares Structural Equation Modeling (PLS -SEM), which provided the opportunity to simultaneously check the measurement reliability, validity, and structural relationships between variables. These findings indicate that green marketing does not always achieve the goal of enhancing organizational sustainability; rather it has selective effects. This study discovered that green marketing strategy and green marketing communication are very useful in enhancing environmental performance, whereas its impact on economic and social dimensions is not statistically significant in the short-term. These results show that the effects of green initiatives on environmental results are quicker in highly regulated, export-based industries, which are also in consistency with the theory of sustainability and the viewpoint of strategic management. This study points to the emphasis on integrating sustainability in the strategic planning process, as well as explaining the environmental initiatives in a transparent manner to attain tangible environmental benefits. This is why a long-term orientation of green marketing of textile companies is important: once the organization integrates more, it is possible to open the door to economic and social advantages in the long run, as well as to environmental progress.
The Impact of Responsible Leadership on Organizational Citizenship Behavior: Mediating Effect of Employee Engagemen
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2022) Memoona Naveed; SP19-RPM-003; LHR TP 8134; Dr. Aqsa Akbar
The purpose of this research is to examine the relationship between responsible leadership and organizational citizenship behavior and to check whether employee engagement may increase the OCB in private school Teachers of Pakistan. The Social exchange theory develop the link between the responsible leadership and OCB. Unit of analysis are individual teachers. Data has been gathered from various private schools of Lahore through self-administered questionnaires of 180 teachers of sample size via convenience sampling technique. Basic descriptive statistics, PLS Regression is executed to associate the relationship between responsible leadership on OCB and mediating effect of employee engagement. The results indicated that responsible leadership positively influential on organizational citizenship behavior directly and also indirectly through mediator employee’s engagement.
The Use of Market Public Relations to Influence Brand Image in the Pakistani Automobile Industry
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Shahbaz Ali; CIIT/FA23-RBA-023/LHR; Dr. Aqsa Akbar; LHR TP 9616
This paper analyses the application of Market Public Relations (MPR) in the process of developing brand image within car manufacturing industries in Pakistan. Pakistani Automobile sector market public relations have an important role to increase the sales by building up brand image among its customers. With rapid growth in the sector fueled by increasing consumer demand and government incentives, the competitive landscape has necessitated innovative approaches to brand building. The study focuses on MPR strategies, which integrate public relations with marketing objectives to enhance awareness, stimulate sales, and build lasting consumer relationships about brands. A qualitative method is employed interviews with marketing managers and secondary data analysis, to assess MPR's impact on brand image. The analysis revealed that MPR activities positively affect customers to rely on brand image. The findings from the interviews are presented based on the following themes include public relations, customer engagement, enhance brand activities, and event marketing. Effective MPR, through media relations, event sponsorships, and storytelling, enhances credibility, trust, and emotional connections. For instance, companies like Toyota and Suzuki have successfully utilized community engagement and media campaigns to boost brand perception. We conducted a thematic analysis to analyze the data of this project. The analysis finds out that market public relations impacts brand image. The findings from the interviews are presented based on the following themes media relations and event sponsorships. These themes are positive impact on the brand’s quality, reliability, and innovation. The project highlights the significant role of market public relations in influencing brand image within the Pakistani automobile industry. MPR activities can successfully enhance consumer perceptions and drive brand loyalty, but challenges such as features differences and customer choice require careful consideration in MPR strategy design.