Browsing by Author "Dr. Amir Riaz"

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Exploring the Relationship between Employer Branding and Organizational Commitmen
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Muhammad Umair Daud; SP17-BBA-008; Dr. Amir Riaz; LHR TP 6662
Organizational commitment has been considered to be a key factor in influencing employees’ motivation, engagement, satisfaction and most importantly performance. It is this commitment that enhances employees’ motivation in achieving organizational goals and putting in effort that is beyond firms’ expectations. Considering the crucial importance of organizational commitment, this study aims to investigate the driving factors that affect organizational commitment of employees in the telecommunication sector. Indubitably, there has been plethora of research in the past relating to organizational commitment but this issue is still present in the organizations because the root cause hasn’t been identified yet. Thus, with the aid of existing literature and in-depth interviews with relative organizations, employer branding has been observed as the most driving factor impacting organizational commitment. The issue is not organizational commitment; instead it is the factor that is causing decline in commitment. Albeit, this sector has a major contribution in the country and has the potential of creating innumerable job opportunities, but it is now having serious challenges in retaining employees due to low organizational commitment. It has been observed that the concept of employer branding is missing in Pakistani organizations, especially in the service sectors, so the highlighting issues of this study are the dimensions of employer branding i.e. ethics and corporate social responsibility, training and development compensation and benefits, work life balance and healthy work atmosphere. Qualitative research techniques with aid of secondary and online research methods have been specifically used in this study to address the concerning issues and effects on the organization. The target population mainly covers the employees working in the contact centers in Lahore. Moreover, some practical implications and suggestions have been provided at the end to overcome the mentioned issues and their effect
FOOD WASTAGE: A COMPARISON OF FOOD SERVING STYLES IN BANQUET
(Library Information Services COMSATS University Islamaabad Lahore Campus, 2018) Hafiz Abdullah Altaf; FA17-RBA-006; Dr. Amir Riaz; LHR TP 5448
Food wastage in wedding events is a social dilemma that has to be abated and scarcity of natural resources should be realized by society in order to maintain national food security. Conventional buffet style food service promotes consumer plate waste, costing organization a negative image of food shortage and sub-standard service. Changing service style can save consumable food as well as increase goodwill of organization. Social responsibility demands structural and cultural adjustments to eliminate hunger and poverty from society. Organizations working in national food supply chain should play their part in saving food by increasing operational efficiency where appropriate service style can save service related costs.
FOOD WASTAGE: A COMPARISON OF FOOD SERVING STYLES IN BANQUET
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2019) Hafiz Abdullah Altaf; FA17-RBA-006; Dr. Amir Riaz; LHR TP 5448
Food wastage in wedding events is a social dilemma that has to be abated and scarcity of natural resources should be realized by society in order to maintain national food security. Conventional buffet style food service promotes consumer plate waste, costing organization a negative image of food shortage and sub-standard service. Changing service style can save consumable food as well as increase goodwill of organization. Social responsibility demands structural and cultural adjustments to eliminate hunger and poverty from society. Organizations working in national food supply chain should play their part in saving food by increasing operational efficiency where appropriate service style can save service related costs.
How and When Digital Marketing Capabilities Influence Online Purchase Intentions
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2022) Aumber Abass; SP21-RBA-024; Dr. Amir Riaz
Many researchers have discussed the importance of digital marketing in modern business era. Digital marketing is a concept that provides benefit to those brands, stores, companies who wish to grow their business rapidly. Fast growth of internet makes an impact and has reached 4.1 billion internet users from which 92% of the users have access through their mobiles, computers, laptop or tablets. This study examines the relationship between marketing capabilities of a company, E-word of mouth, online trust and customers’ online purchase intention. To overcome the customer’s insecurity of buying online company or brand allow them to leave their point of view in shape of reviews or recommendation that what was their experience with product or what they want or what changes company should make. Because customers use social networking sites (YouTube Facebook, twitter, TikTok) other than the website for communicating with each other. Online trust is the major factor that has a separate relationship that identifies and exchanges the independency between marketers and customers. Trust could be the important indicator that influences the online shopping behavior of the customer.It can change the consumer’s perspective whether it is in negative or positive form. Targeted population was the people who shop online several times and regularly buy products through online modes. The study employs structural equational modeling (SEM) approach for analyzing the data because it is considered one of the most effective methods of statistical analysis. The findings of the study indicated that clearly shows the independent, dependent and mediating
Revenue or Green Cost Sharing? Optimal coordination under government intervention
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2022) Hafiz Muhammad Adnan Yousaf; SP21-RPM-001; LHR TP 8144; Dr. Amir Riaz
Petroleum sector is one of the 3 rd largest carbon emissions contributing sector and addressing climate change issues by ignoring this sector is not possible. Organizations are rational in decision making and profit maximization which calls the role of government to intervene and drive the green technology improvement in line to the long-term environmental goals. To this end, the present study aims to find a mechanism for intervention for the development of green technologies within the petroleum sector and minimize the project risk. To find this mechanism, the present study considers a refinery as a manufacturer and a retailer under the government influence. Stackelberg equilibrium is assumed between the manufacturer and retailer in which manufacturer being higher in power acts as a Stackelberg leader and retailer as the Stackelberg follower. Also, Game Theory approach is also considered for modeling purpose and backward induction method was used to find a solution. The decision-making structure of manufacturer and retailer was analyzed under the influence of government intervention and centralized and decentralized SC structures were formulated. It was found that the decentralized SC structure do not coordinate the SC which requires a coordination contract. Revenue Sharing and Green cost sharing contract were analyzed and found that the revenue sharing contract can coordinate the SC more efficiently. Furthermore, it was found that the government can drive the green technology improvement by the implementation of tax and subsidy. However, a higher amount of tax implementation can slow down the development of green technology project and result lowest profit margins hence a risk to address in intervention mechanism. A numerical example is also presented to justify the problem and answer the research questions. In the end, the limitations of the present research and future research direction are depicted.