Browsing by Author "DDP-SP14-BBA-017"

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    Internship report of Bank Alfalah Abdali Road, Main Branch, Multan.
    (2017-11-20) Syed Muhammad Haider Gardezi; DDP-SP14-BBA-017; Shakeel Aslam; LHR TP 6867
    This report discusses marketing strategy of Bank Alfalah which is market segmentation whose main focus is to target the different groups of the people. The segmentation is done through market research and customer feedback. The Bank also uses Promotional pricing strategy in which they give discounts to their customers on credit cards.