Browsing by Author "DDP-FA14-BBA-062"

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    Master Sanitary Fittings Ltd.
    (Library Information Services, COMSATS University Islamabad, Lahore Campus., 2017-11-20) Usama Athar; DDP-FA14-BBA-062; Aniqa Rehman; LHR TP 6884
    By the end of my internship program I was able to generate UPS labels, learn about WEBOC (Web based one customs) clearance system to keep track of your shipments going through the customs process, Profoma invoice, Commercial invoice, Packing list, the concept of under-invoicing to reduce custom expenses, various negotiation tactics used by the Import and Export personnel to get the shipping companies (GLS and Damco) to charge as low as possible and types of shipment LCL (Low container load) and FCL (Full container load). In Research and development department, I was able to learn various procedures and vendor evaluation stages, Quality checking, MOQ (minimum order quantity), attempt to get free samples and using Vernier scale to get accurate measurements. In the marketing and sales department, I got to learn company’s various marketing strategies such as Billboard ads and how they are strategically placed across the city, Expo centers, Joint Strategic business unit’s (SBU) Master Tiles and Master Sanitary offices and the proper utilization of social media as a marketing tool. I also got an insight of how the company differentiates itself from the market to grasp the maximum number of customers by using strategies such as Intensive distribution strategy, Cost leadership, Contracts with marriages hall and restaurants for future renovations and home delivery installation. During my interaction with the sales staff, I came to know of the target pricing strategy adopted by them. Moreover, Mr. Tariq HR assistant manager provided me the opportunity to observe the interviews being conducted for vacant positions which allowed me to learn the etiquettes of an interview and what the interviewer demands from the candidate. This internship program has allowed me to look at things from a professional perspective and provide solutions according to the formal framework. My report is divided into the following sections Organizational structure, Business process analysis, SWOT Analysis, Learning as an Intern, Impot Export department, Research and development department, Marketing and sales strategy, New knowledge acquired and Problems encountered.