Browsing by Author "Anum Khan"

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    Message Communications
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Anum Khan; SP21-BMC-015/; Yahya Ahmad; LHR TP 9931
    This report explains my internship in the creative department at Message Communications. The objective of my internship was to acquire practical experience in the sector, enabling me to apply my academic knowledge of media and communication. During my internship, I utilized my creative writing talents on various projects and client campaigns, developed campaigns, formulated social media strategies, and conducted content analytics. During my internship, I was accountable for various responsibilities, and this report includes them all comprehensively. Participating in real-time brainstorming sessions for new initiatives, multiple strategies and calls to action, and creating material for existing social media campaigns are integral components of the job description. My most significant assignments to date include developing creative content for a skincare brand's campaign and the August 14th promotions, contributing to competition’s content for Arshad Nadeem. I proofread a CBD documentary and evaluated a client's website to provide enhancements to the content approach. One of my principal objectives in undertaking this internship was to have a deeper understanding of the procedures involved in creating advertisements and formulating social media marketing strategies. Proficiency in transforming innovative ideas into well-structured advertising campaigns was essential for engaging the target market. Through the completion of many assignments, I refined my skills in campaign execution and generated more appealing and engaging content. The major purpose of this report is to present proof of my contributions to the creative and technical dimensions of content development across various mediums. This include content development across many media, process observation in audio and video production, and brand positioning strategy discussions. My practical skills and insights are delineated in each section of the report through the application of these experiences. My internship provided me with a comprehensive overview of the creative industry. The information and experience I have acquired in content development, campaign strategy, and social media algorithms ‘observations enhance my academic learning and prepare me for future success in the media and communication sectors
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    Message Communications
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Anum Khan; CIIT/SP21-BMC-015/LHR; Mr. Yahya Ahmad; LHR TP 9962
    This report explains my internship in the creative department at Message Communications. The objective of my internship was to acquire practical experience in the sector, enabling me to apply my academic knowledge of media and communication. During my internship, I utilized my creative writing talents on various projects and client campaigns, developed campaigns, formulated social media strategies, and conducted content analytics. During my internship, I was accountable for various responsibilities, and this report includes them all comprehensively. Participating in real-time brainstorming sessions for new initiatives, multiple strategies and calls to action, and creating material for existing social media campaigns are integral components of the job description. My most significant assignments to date include developing creative content for a skincare brand's campaign and the August 14th promotions, contributing to competition’s content for Arshad Nadeem. I proofread a CBD documentary and evaluated a client's website to provide enhancements to the content approach. One of my principal objectives in undertaking this internship was to have a deeper understanding of the procedures involved in creating advertisements and formulating social media marketing strategies. Proficiency in transforming innovative ideas into well-structured advertising campaigns was essential for engaging the target market. Through the completion of many assignments, I refined my skills in campaign execution and generated more appealing and engaging content. The major purpose of this report is to present proof of my contributions to the creative and technical dimensions of content development across various mediums. This include content development across many media, process observation in audio and video production, and brand positioning strategy discussions. My practical skills and insights are delineated in each section of the report through the application of these experiences. My internship provided me with a comprehensive overview of the creative industry. The information and experience I have acquired in content development, campaign strategy, and social media algorithms ‘observations enhance my academic learning and prepare me for future success in the media and communication sectors.