Browsing by Author "Amad Rashid"

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    Issues in Private and Public education sectors of Pakistan
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Mohammad Rehman; FA17-BBA-145; Amad Rashid; LHR TP 6630
    This review expects to investigate some of advanced education commission’s drive for moving forward the nature of advanced education. The review addresses are, a) Higher education commission (HEC) activities to enhance innovative work in the colleges. b) The branching/ ramification of these activities human asset advancement. c) The real triumphs and disappointments therefore of these activities. Story information would be gathered through perception and reports investigation. Perception is this, that in public sector students face many type of problems like electricity, quarrel between departments, strikes and at the end university has been closed rather than private university is more peaceful there are no such problems private university but in private university students face problems like no proper hostels in the university, locality, lack of transportation service etc. By questionnaire and interviews we are going to analyze the answer about our conceptions and perceptions about these problems.
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    IT & E-WORD OF MOUTH MARKETING’S EFFECTS ON TRADITIONAL MARKETING, BRAND IMAGE AND PURCHASE INTENTION OF CONSUMER
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) SHERAZ ANWAR; FA17-BBA-144; Amad Rashid; LHR TP 6787
    Advances in the field of IT in the modern era have enabled people to access the Internet anywhere, regardless of time and space. Such clear development has dramatically changed the way people communicate. This has created new communication, an electronic word of mouth, which is often used directly online on social networking sites, social networking sites and forums.Consumers can actively share their ideas or experiences about a variety of products and services.They can also search other people's online ideas and test their knowledge of a product, if the user or accuser is not aware of the people who give the review. Ideas, comments and experiencesmay come from a variety of sources, for example: social networking sites, user-generated website, corporate websites, blogs and more.