Browsing by Author "Affan Khan"

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    Effect of Social Media on Customer Loyalty
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Hafiz Muhammad Usman Ilyas; FA17-BAF-042; Affan Khan; LHR TP 6589
    Purpose of the current study is to recognize the complete effects of social media leading to satisfaction of customers. From this viewpoint, an exhaustive platform creates to decide social media factors that influence the loyalty of the customer. A study determines leading to discover the main drivers of such Effects that customers face on the occasions. This research is conducted by gathering information through surveys to identify the customer loyalty. The wattage of results made effectively, the channels of source discovered proficient that helped in gathering bona fide information subject to analyze the things that leave negative impressions of social media that cause disloyalty for customers. By adding up the previous discoveries, we found that social media has turned the customer preferences as their goal in order to get loyalty. The current study results show that social media have a million of consequences for customer devotion. The accomplishment of a business is relative to the Customer dependability. The reason for the current research is to examine the causes of negative impacts that imposed by social media and creating disloyalty for customers. From this viewpoint, a far-reaching framework was generated to decide social media factors that effects the customer. A study review was conducted to discover the main driver of such Effects that customers face on the occasions. The wattage of results made accurately, the channels of source disclosed proficient that helped in gathering credible information subject to look at the effects of social media on customer satisfaction. In this way, Cloob Communication site 196 customers are reflected by utilizing equal inspecting. The results determined that the Pearson relation test, and the relapse test showed an idealistic stage between social media and customers. It has a relationship between the degree of social media and customer loyalty. ANOVA study recognizes certifications, and sexual class prompts a significant Effect on steadfastness. Friedman's research on the Effects of amicable substance and media preliminary discovered more feasible components, and the significance of the study was not different elements.