Abstract:
Human beings engage with their surroundings through their five senses which consist
of Kinaesthetic (textures), Vision (light and colours), Auditory (sound), Olfactory
(smell), and Gustatory(food). Understanding the power experiences designers can
create to capture attention and evoke emotions, ensuring positive human experience and
engagement. Jinsop Lee, in Designing for 5 senses, suggest the importance of engaging
multiple senses in design and the profound effect of multisensory engagement on
human experiences. Another case study by Heli Juuti: Multisensory Design, describes
Sensory design focuses on enhancing the sensory experience of design, services, and
environments to create more immersive and meaningful interactions. This paper aims
to identify the ways sensory design can enhances Visual Communication Design’s
(VCD) functionality while significantly impacting user engagement, and emotional
connection and how sensory design elements can create meaningful, user-centred
experiences for diverse needs and promote inclusivity, especially in assistive products.
The aim of the project is to allow the audience to experience a multisensory journey
that provokes curiosity and establishes the importance of multisensory integration
within Visual Communication Design and ultimately redefine what it means to
communicate through design by using the right translative mediums.
