Abstract:
In Pakistan's speedily growing fashion industry, it is critical to understand how language plays a role in
branding to effectively connect with end users. This thesis explores the impact of language blending on
consumer perception and behavior within clothing brands. Data was collected from consumers of brands
such as J., Bonanza Satrangi, Khaadi, Sapphire, and Limelight using a quantitative research method and
an organized questionnaire. SPSS software has been used to apply descriptive statistics, enlightening
patterns and connections between language use and consumer engagement. The results indicate
impressive trends that suggest language plays a critical role in how Pakistani consumers remember,
prefer, and purchase brands. This study strengthens the understanding of branding in the Pakistani
cultural context and provides valuable understanding for fashion brands looking to improve their
marketing strategies with language that reflect with local consumer discretion. Ultimately, this research
addresses a critical gap in the existing literature and highlights the importance of integrating language
into effective branding within Pakistan's dynamic fashion industry.
