Abstract:
This research aims to explore the immense visibility of Colleen Hoover‘s novels in
Pakistan and analyze the book retail, reading culture, and socio-economic class of the
readers. Different bookstores and places, which include Urdu Bazar, Anarkali,
Readings, and Variety, are visited and the popularity of Hoover‘s novels is witnessed.
The stalls outside the Urdu Bazaar and in Anarkali Bazaar have her novels in a great
variety. It Ends with Us, It Starts with Us, and Verity are at the top of the list of reader
attractions. In Pakistan, the novels of Hoover are celebrating huge popularity among
the youth as she writes romance novels that appeal to their interest. The questionnaire
has been conducted to assure and find out what elements of Hoover‘s novels attract
the readers most. For this purpose, a few open-ended questions are asked to share
their views concerning the novels of Hoover. Besides field work, the corpus analysis
of five novels: It Ends with Us, It Starts with Us, All Your Perfects, Reminders of
Him and Verity, is done with the help of Voyant Tools. Jodi McAlister, an Australian
academic and author has used Voyant Tools, an online digital humanities suite for
corpus analysis in her article and it has allowed her to map and compare word
frequency, use, typical phrases, and distinctive terminology. Voyant tools fall under
―digital humanities.‖ Through Voyant Tools, the analysis of large number of texts is
easy and it is called distant-reading, Cirrus tool (frequent words), Summary tool
(includes frequent words, distinctive words, document length), Reader (complete
text), Trends (frequency of most occurring words) and Context tool (contexts of most
frequent words) are some of the features of Voyant tools.
