Abstract:
This study was carried out with the objective to investigate the predictive relationship of
objectified body consciousness and self-esteem with selfitis behavior in young women
studying at undergraduate level in universities. It was hypothesized that there will be a
significant correlation between study variables and objectified body consciousness and
self-esteem will act as predictor of selfitis behavior. A sample of 233 women students
aged 18-25 (M age = 21.51, SD =1.79) engaged in selfitis behavior, was selected through
convenient sampling technique online from different universities of Lahore, Pakistan.
Participants responded to demographic Information form, Objectified Body
Consciousness Scale (McKinley, 1996), Selfitis Behavior (Balakrishnan, 2017) and
selfesteem scale (Rosenberg, 1965). Analysis reveals that there is a significant relation
between OBC and selfitis behavior, however, self-esteem was not found to be associated
with both variables. Linear regression analysis revealed that OBC and age both are the
predictors of selfitis behavior, however, OBC was found to be a stronger predictor of
selfitis behavior. This study is unique in a way that it contributes to the society to better
understand the objectified body consciousness in young adult women, and its influence to
opt any obsessive behavior like selfitis.
