Faran BashirCIIT/FA11-BDE-011/LHRMr. Zain Ul Abdin, Assistant ProfesorLHR TP 53912026-01-112015https://repository.cuilahore.edu.pk/handle/123456789/606The Effects of Advertising on Youth examines how commercial messages influence young individuals’ attitudes, behavior, and lifestyle choices. It explores the impact of media exposure on consumerism, self-image, and decision-making, highlighting both positive and negative consequences while emphasizing the need for responsible marketing and media literacy among the youth.enDepartment of Architecture And DesignFA11Architecture And DesignAdvertisingYouth BehaviorMedia InfluenceConsumerismSelf-ImageMarketing ImpactMedia LiteracyPsychological EffectsMr. Zain Ul Abdin Assistant ProfessorThesis