Noor SaeedFA22-RBA-011Haroon RashidLHR TP 87542026-02-092023https://repository.cuilahore.edu.pk/handle/123456789/1345I offer my utmost gratitude to the Almighty Allah for His continuous blessings and unwavering guidance at every juncture of this project. I wish to extend my sincerest appreciation to my supervisor, Haroon Rashid, whose invaluable guidance and steadfast support have been instrumental throughout the project's entirety. His profound insights and counsel have played a pivotal role in the success of this report, as his unwavering availability for assistance remained a cornerstone of our progress. I am profoundly thankful to the senior management and marketing teams of the brand, as well as esteemed industry experts, for graciously lending their expertise and participating in discussions. Their willingness to share experiences and perspectives has provided invaluable real-time insights, significantly enriching the depth and quality of my study. Furthermore, I wish to convey my gratitude to my university peers for their unceasing encouragement, unwavering support, and collaborative assistance. Their collective spirit of cooperation has been instrumental in achieving the successful completion of this projectenManagement SciencesHaroon RashidThesis