Blessy KhokharFA14-BDE-017Mr. Ihtasham FarooqiLHR TP 53862026-03-282018https://repository.cuilahore.edu.pk/handle/123456789/3105Experimental Typeface explores the boundaries of typography by challenging conventional rules of form, readability, and visual communication. The project investigates how letterforms can be deconstructed, abstracted, and reinterpreted through creative processes, materials, and digital techniques. By merging artistic expression with typographic principles, the typeface becomes a medium for innovation and conceptual storytelling. This approach redefines typography not only as a tool for communication but also as an experimental visual language that evokes emotion, perception, and identity.enDepartment of Architecture And DesignFA12Architecture And DesignExperimental typographyTypeface designVisual communicatioMr. Ihtasham FarooqiThesis