Afan NaeemFA17-BBA-134Rabail TariqLHR TP 67732026-01-082020https://repository.cuilahore.edu.pk/handle/123456789/490Customer Relation Management is all about retaining the customer and identifying their needs, and fulfilling that need. With tremendous evolution in e-commerce, a new root has been generated in m-commerce, which changes the understanding and ways of conducting Customer Relation Management. Customer Relations Management has shown the vide evolution in itself in the past decade. In the year 2020, everything from our watches to our phone and laptop has been created smart, and customer relationship management is changing the ways through these intelligent devices. Consumer relation management includes the retainment and giving satisisfaction to the consumer for this goal accomplishment they train their employees However, Customer Relations management is considered by the consumer retainment, but instead, it is the tool that helps the organization make a pool of niche markets.enRabail TariqFA17Department of Management SciencesManagement Sciencescustomers SatisfactionEmployee motivationM-commerceThesis