HAFIZ NOOR DEENFA16-BBA-095RABAIL TARIQLHR TP 67272026-01-072020https://repository.cuilahore.edu.pk/handle/123456789/317Consumers or the customers are the most valuable assets for any organization. Consumers are individuals or we can say the group of the individuals who choose, buy, use of the product, or when products has disposed examination, thoughts/ideas and the occurrence to meet their desires and requirements. In other words, the consumer is the ultimate destination for any product or service. To study of these individuals and the group of individuals or an organizations is called consumer behaviorenRABAIL TARIQFA16DEPARTMENT OF MANAGEMENT SCIENCESMANAGEMENT SCIENCESbuying decisionconsumer behaviorThesis