Taha KhanCIIT/SP20-BBA-007/LHRMa’am Sadia Umar2026-02-072013Intership Report , Paismohttps://repository.cuilahore.edu.pk/handle/123456789/1143Established in 2022 by Rebecka Zavaleta and Usama Mahmud, both UPenn alumni, Paismo is a global provider of payroll, benefits, and HR services, with a specific focus on Pakistan. Operating in the US, Mexico, Ethiopia, and Pakistan, Paismo secured $1.5 million in funding. The SaaS platform integrates payroll, timesheets, and attendance, emphasizing a local impact with global solutions. The goal is to position itself as the leading HR technology provider in Pakistan and expand into Southeast Asia, the Middle East, and North Africa (MENA). Paismo follows a business-to-business (B2B) model, employing a Red Ocean competitive strategy and a Below the Line (BTL) marketing approach. Opportunities in neighbouring markets and potential challenges related to Pakistan's geopolitical and economic conditions are identified through a SWOT analysis. Internship responsibilities encompassed lead generation, client meetings, tax mapping, aen-USThesis