Syed Muhammad Haider GardeziDDP-SP14-BBA-017Shakeel AslamLHR TP 68672026-01-302017-11-20https://repository.cuilahore.edu.pk/handle/123456789/802This report discusses marketing strategy of Bank Alfalah which is market segmentation whose main focus is to target the different groups of the people. The segmentation is done through market research and customer feedback. The Bank also uses Promotional pricing strategy in which they give discounts to their customers on credit cards.Management SciencesSP14Bank AlfalahThesis