PepsiCo. Analysis of marketing department and causes of diminishing SALES of their product due to marketing what changes that could be made to enhance it.

Ateeb shahzadFA17-BBA-054Muhammad Naveed ChohanLHR TP 68112026-01-122020https://repository.cuilahore.edu.pk/handle/123456789/641PepsiCo is a business giant, it is a very well-integrated multinational company, and it operates almost all over the globe. The company started in 1865 as a small American beverage company. Ever since then PepsiCo, has been extending its business in terms of products and even growing the market globally. Currently, PepsiCo is the second-largest food and Beverages Company in the world. (The Editors of Encyclopaedia Britannica, 2016)enMuhammad Naveed ChohanFA17Department of Management SciencesManagement SciencesPepsiComarketing departmentPepsiCo. Analysis of marketing department and causes of diminishing SALES of their product due to marketing what changes that could be made to enhance it.Thesis