ZAIN ASHFAQSP17-BBA-056NAMRAH ASHFAFLHR TP 66772026-01-072020https://repository.cuilahore.edu.pk/handle/123456789/354As in this modern era the commerce business is becoming essentials special for today’s genera-tion. E-commerce is becoming the most famous mode of doing business today in the world. Now the people can shop easily from any country and organizations can make customers throughout the world. So now the use of website and applications can be the sourced of business success by not only having useful information but also the understandable display of the website that can be helpful for the user while making shopping online. So there’s a lot of same kind of business exist online and physically, to compete with the competitors it is important to have a easy to use site with visual effect, information, high security of privacy and payment to have more and more traffic towards their website based business. All of these factors have a role in the generation of customer satisfaction and customer loyalty. For which the qualitative data is analyses though out the study to these factor for meeting the customers’ expiation from the e-commerce based business into real-ity.enNAMRAH ASHFAFSP17Department of Management SciencesManagement SciencesImpact of e-commercecustomer satisfactioncustomer loyaltyThesis