Sami Tariq AwanFA20-BMC-042Ma’am Ayesha MirzaLHR TP 00002026-04-142024https://repository.cuilahore.edu.pk/123456789/3576This report is a summary of the internship and the activities, tasks and projects that I completed during my 6 week internship time period. Interlink Advertising (Pvt.) Ltd is a full service advertising agency that deals with brand building through personalized 360 degree communication solutions. I have worked in Creative department, Media department and Production Department of the agency to gain experience of how they work and their importance and connection with other department. My specialization field is Social Media, so it was necessary for me to gain practical experience in agency work. I worked in the creative department to improve my writing skills and improve my critical thinking and enhanced my creative mind. I worked in Production department to understand social media production more clearly. I worked in Client Service department and Art and design department too. I also worked on various tasks such as creating a storyboard, taglines for campaigns, Scripts and captions, as mentioned in the report. I also worked on a large project where I made a whole script and storyboard for 14Th August Bank of Punjab Anniversary Celebration and SNGPL Awareness Campaign and many more . During this internship I was able to collect various skills and, above all, I learned how to pursue my passion professionally in the future.enDepartment of Media and Communication StudiesFA20Media and Communication StudiesINTERLINK ADVERTISINGArt and designMam Ayesha MirzaThesis