Muhammad Hassan Yaqoob (SP21-BMC-026)Mr. Yahya AhmadLHR TP 99692026-01-072025https://repository.cuilahore.edu.pk/handle/123456789/385Urdu Point is an Urdu-language web portal in Pakistan, launched on 14 August 2000. As of April 2016, it ranked as the 6th most visited website in Pakistan and held a global rank of 1045 (April 2016). Urdu Point has partnered with digital media company Ziff Davis, a division of J2 Global, to introduce Mashable Pakistan, offering content in both Urdu and English. Additionally, Urdu Point is available for free through Internet.org (now freebasics.com), a service initiated by Facebook in Pakistan. In 2019, Urdu Point became the official digital media partner of the Multan Sultans for the fourth season of the Pakistan Super League. In 2020, Urdu Point’s YouTube channel boasted over 8 million active subscribersenDepartment of Media and Communication StudiesFASP21SOCIAL SCIENCES::Other social sciences::Media and communication studiesUrdu PointUrdu-languageThesis