Muhammad MurtazaFA22-RBA-028Dr. Sidra RamzanLHR TP 94362026-02-112024https://repository.cuilahore.edu.pk/handle/123456789/1492In the era of 4th the fourth industrial revolution, which includes the technology and innovation systems and the Internet of Things (IoT) and other technologies, with the focus on automation and data sharing in production. Modern innovations in high-capacity connectivity, new ways for humans to interact with machines (like VR and touch interfaces), and methods for physically bringing digital instructions to life (like 3D printing and robotics) have all been characterised as the fourth industrial age (additive manufacturing) (Bundy, 2017). The delivery parcel services industry in Pakistan has experienced significant transformation driven by technological advancements and the exponential growth of e-commerce. As the technology is growing with the passage of time customer expectations also getting rise. Companies are increasingly looking forward for Artificial Intelligence (AI) and other technologies to optimize their logistics and delivery operations for their smooth working. AI technologies offer new opportunities that enhance efficiency that improve customer satisfaction, and reduce operational costs. The rise of e- commerce and the business sector of Parcel and courier delivery services in Pakistan has required fundamental changed the landscape of services. Customer now expect rapid reliable and transparent delivery services that can increase customer satisfaction. This demand puts significant pressure and need on logistics companies to innovate and improve their operations (Benton, DEC 2020). Artificial Intelligence and other latest technologies that can analyze significant amount of data and learn from it presents powerful tool to address such facing challenges in market.enDEPARTMENT OF MANAGEMENT SCIENCESFA22MANAGEMENT SCIENCESArtificial IntelligenceTechnology ImportanceRevolutionizing ParcelDr. Sidra RamzanThesis