Hudabia FaisalSP17-BBA-067Tahir Aziz KhanLHR TP 66762026-01-082020https://repository.cuilahore.edu.pk/handle/123456789/429The research paper has been designed to study the impact of social media and its marketing platforms on clothing industry and food industry through the use of e-commerce. Currently, no study has been done related to the topic so it was found necessary to conduct this research. The study would prove helpful for the researchers. This study will have a detailed qualitative analysis of how this trend of social media platforms and their marketing has taken a lead role in developing the various industries through the use of e-commerce techniques. It will also be covering the area of clothing industry and fast-food industry and how social media and e-commerce plays a significant role in it.enTahir Aziz KhanSP17Department of Management SciencesManagement SciencesSocial Media MarketingConsumer PerceptionE-commerceThesis