Kainat AbidSp21-bmc-040Dr. Sohail Raiz RajaLHR TP 99752026-01-232025https://repository.cuilahore.edu.pk/handle/123456789/736The main focus of this project is to make students able to do a new start-up; after all struggles whole searching for a brand till end of display we somehow become able to create our own entrepreneurial setup. The exposure to market and the research analysis show that all we need is something unique and out of the box in order to make a strong position in the competitive market. The main objective of this final year project is to create something creative to attract target audience. Every product success depend on the need of its target audience if we understand what our audience want we can easily create something that fulfil their need which in return increase our sales. In this regard we start our journey with pre launch research survey to understand the need of target audience. The zodiac-themed footwear start with the observation that young generation are more likely to inspire by the charm of their stars and have pretty much believe in astrology. Based on this observation, we developed the idea of launching a product featuring star elements to attract the younger generation. Star Walk is a zodiac-themed footwear line that provides a unique way to stand out. Each design incorporates the sign of a zodiac star, making the footwear as unique as the personality of its wearer. This final year project also includes a SWOT analysis and competitive analysis to identify market gaps, leveraging our strengths to address these gaps and gain a competitive advantage. The project also highlights various marketing strategies, emphasizing how different social media platforms are utilized to build brand awareness. With the help of boosted ads and Meta posts, it becomes easier to reach the target audience effectively. As we are new in market and we don’t have a handsome budget so we go with the online platforms in order to reach our target audience. In today’s era social media is much stronger and offer advertisement facility through boost post in limited budgetenDepartment of Media and Communication StudiesSP21Media and Communication Studiesproject also highlights various marketing strategiesBrand personalityBudget friendlyDr. Sohail Raiz RajaThesis