Muhammad AhmedFA17-BBA-184Maam Huda RiazLHR TP 66942026-01-072020-11-20https://repository.cuilahore.edu.pk/handle/123456789/369The main theme of this report revolves around the loopholes and inefficiencies in the marketing department of Bata Pakistan Limited that are currently causing huge hurdles for Bata Pakistan Private Limited to gain maximum market share and to achieve organizational goals. So I tried to collect as much data as I can regarding this topic by interviewing the auditor of Bata Pakistan Mr. Roomi and then I tried to figure out those particular loopholes. The marketing department plays a vital role in the success of any business organization and a good marketing strategy can lead that particular organization towards gaining growth in market share and also put a positive impact on the organization's goodwill. Bata Pakistan is currently using computer systems that are running on COBOL Language which required a lot of time to process data. Bata has a very minimal amount of advertising and marketing budget due to this they are unable to target their customers effectively. They don't have a strong social media advertising campaign and including this they don't allow their customers to buy their products online. Bata Pakistan doesn't focus on line extension in their organization they can manufacture other leather and rubber products like tyres, tubes, leather jackets, and belts, etc. They don't motivate their sales staff by giving them a certain amount of commission on behalf of monthly sales. Here is another blunder that the company doesn't have a profligate, competent, efficient, and reliable Inventory management system. As we all know the most important thing that every customer must notice while buying footwear is the design of that particular shoe and here Bata Private Limited misread that they don't have proper good-looking and attractive designs to offer their customers. One major blunder is done by Bata Private Limited that still in 2020 they don't have a research and development department in an organization that’s why they are unable to bring innovative ideas to the organization. Due to these all loopholes Bata Pakistan is at loss and they are unable to achieve the annual target. These are the reasons why they are losing customer loyalty.Management SciencesFA17Maam Huda RiazMARKETINGBATA PAKISTANThesis