ABDUL MANAN JuTTSp17-BBA-125M.Umer FarooqLHR TP 67002026-01-092020-11-20https://repository.cuilahore.edu.pk/handle/123456789/552The field of entrepreneurship has been evolving so rampantly in the past two decades that the concepts that were thought to hold thumb rules are now being discarded in the wake of new rules and standards. In this regard though certain principled competencies have stood their ground it has eventually been admitted that with every budding entrepreneur the market is going to adopt new bench marks and standards. Dr. Nirmalya Kumar , who wrote the famous case study of Don’t Be Undersold explains how a newcomer with standards better than the existing market can take the market by storm and how people coming further down the line will eventually bench mark his success and then stream roll over him.Management SciencesSP17ENTREPRENURIAL COMPETENCIESThesis