(FA20-BBA-049)Sulaiman AkramSir Ibrahim Abdullah2026-02-082023https://repository.cuilahore.edu.pk/handle/123456789/1207BYKEA is a Pakistani-based technology-driven platform that has revolutionized the transportation and logistics industry. Founded in 2016, BYKEA has emerged as a pioneering service provider, offering a range of innovative solutions that address mobility and logistics needs in urban and semi-urban areas across Pakistan. BYKEA started its journey by focusing on offering bike-hailing services, providing a swift, efficient, and affordable means of transportation in congested urban areas. The company's innovative approach to using motorcycles as a primary mode of transport filled a crucial gap in Pakistan's transport infrastructure, catering to the diverse needs of commuters and travelers.en-US(FA20-BBA-049)BYKEALearning Object