FATIMA AHMEDCIIT/FA17-BAF-012/LHRNayyar ButtLHR TP 65822026-01-092020-11-20https://repository.cuilahore.edu.pk/handle/123456789/557The changing life style of the customers through branded stores, technology and new trends effects the retailers to meet the consumer preference according to their demand. The upgrading of the retail system of the world also effects the retailing industries of developing countries. Many foreign investments are done in the developing countries for the sake of profit. Many articles have been given on this topic before and used the same terms in their reports. In Pakistan, the retail sector is growing by the time. There are almost 2 million retail outlets in our country. Many grocery stores and branded shops have been established for meet the demand of the customers like Metro, Carrefour, Nike, Chase-up etc. These stores are spread their chains in all over the world and earn huge profit. The concept of traditional stores has been demolished. The branded stores took their places and complete the demands of their customers and achieve the trust of their customers.Management SciencesFA17SMALL RETAILERSSUPERMARKETSThesis