Muhammad Ali AjazDDP-SP14-BBA-016/LHRSamiullahLHR TP 68802026-01-122017-11-20https://repository.cuilahore.edu.pk/handle/123456789/679DAWN BREAD is a prominent name in the food industry of Pakistan that signifies and highlights freshness and high quality in bread products. It is a family owned company. It is the success story of two brothers in Karachi who started their business by the name of DAWN BREAD in the 1980s and later expanded into almost all metropolitan and rural areas of Pakistan growing their business ever since. The company is committed to being a successful and profitable organization employing thousands of employees all around Pakistan. The company is the leading bread producer and exporter of Pakistan. It plays a great role in the contribution to the prosperity of Pakistan. DAWN BREAD company, working since 37 years in Pakistan. The company has good brand image, high credibility and high brand loyalty among its consumers.Management SciencesSP14DAWN Bread CompanyThesis