Waheed AbbasSP22-RBA-006Muhammad Bilal Javed2026-02-092023https://repository.cuilahore.edu.pk/handle/123456789/1328Increase Market Share of TAPAL The primary objective of this project is to increase the market share of TAPAL in beverage industry of Pakistan. This will be achieved through various strategies. We will focus on Product differentiation to achieve this goal by offering a unique flavor and blends that will set us apart from the competitors through market research regarding consumers preferences and aligning the product accordingly. We will also use multiple channels such as social media, television, outdoor advertising and celebrity endorsements to create awareness of our new product. The availability of the product will be ensured by using already established strong distribution network of TAPALenMuhammad Bilal Javedsp22Department of Management SciencesManagement SciencesTAPALmarket of RTDThesis