MUHAMMAD AFFAN MASHHOODCIIT/SP20-BBA-045/LHRSIR MUHAMMAD BILAL JAVEDLHR TP 00002026-02-092023https://repository.cuilahore.edu.pk/handle/123456789/1423The primary purpose of this internship was to familiarize me with the application of the knowledge I have gained in university and to provide me with a glimpse of real-world employment and how it operates. According to my comprehension, practical knowledge is significantly distinct from literary knowledge. I believe that in an academic environment, students can acquire the definitions of concepts and terms, but not how they function in practice. In the classroom, students learn various concepts pertaining to finance, accounting, marketing, and information technology; however, an internship provides the opportunity to see everything from a broader perspective, and the experience gained surpasses that of a textbook. This internship program has given me a great deal of experience and confidence that I can use in both my professional and personal lives. Internships are renowned for allowing students to implement their knowledge in a real-world setting. In addition, they provide students with a perspective on the future tasks they will perform in corporations or firms. This internship program served as a beneficial steppingstone for me as a student and as someone who is about to embark on the true journey of life; consequently, the practical knowledge and skills I gained during this internship will undoubtedly be beneficial to me in the future.enDepartment of MANAGEMENT SCIENCESSP20MANAGEMENT SCIENCESMarketing and Ecommerce ExecutiveGeneral Manager of MarketingHaving the opportunity to implementSIR MUHAMMAD BILAL JAVEDThesis