THE IMPACT OF DETERMINANTS OF ADVERTISING APPEALS ON THE CONSUMER PURCHASE INTENTION: AN EVIDENCE FROM CELLULAR SERVICE COMPANIES OF PAKISTAN

AMNA AKHTARFA16-RBA-004MS. TAHIRA UMAIRLHR TP 68512026-01-072018https://repository.cuilahore.edu.pk/handle/123456789/384I, AMNA AKHTAR, Registration No. CIIT/FA16-RBA-004/LHR student of the Department of Management Sciences, certify that my MBA Project titled “THE IMPACT OF DETERMINANTS OF ADVERTISING APPEALS ON THE CONSUMER PURCHASE INTENTION: AN EVIDENCE FROM CELLULAR SERVICE COMPANIES OF PAKISTAN”enMS. TAHIRA UMAIRManagement SciencesCELLULAR SERVICETHE IMPACT OF DETERMINANTS OF ADVERTISING APPEALS ON THE CONSUMER PURCHASE INTENTION: AN EVIDENCE FROM CELLULAR SERVICE COMPANIES OF PAKISTANThesis