Faheem ButtFA17-BAF-060AFFAN AHMAD KHANLHR TP 65962026-01-092020-11-20https://repository.cuilahore.edu.pk/handle/123456789/574The aim of this study is to explain the impact of social media on the customer's purchasing decision-making process and the customer's brand intentions or attitude. In the customers' brand attitude, two main things are identified which are content sharing and interaction. in the purchase decision, the influence about the social media on the various stages of customers' purchasing decision-making process is studied.Management SciencesFA17Social Media MediumBrand ExperiencePurchase DecisionThesis