MUHAMMAD AHMADCIIT/FA22-RBA-013/LHRDr. Muhammad Fahad JavaidLHR TP 9594, LHR TP 96072026-04-092024https://hdl.handle.net/123456789/3352Data-Driven Marketing: Effects on the Employability of Social Media Marketing Analysts — A Study of Pakistani Freelancers” examines how the adoption of data-driven marketing practices influences the skills, opportunities, and career growth of freelancers working in social media marketing in Pakistan. The study explores the role of analytics tools, performance metrics, audience insights, and platform algorithms in shaping professional competencies and employability. It investigates how proficiency in data interpretation, campaign optimization, and digital strategy enhances freelancers’ competitiveness in local and global markets. Using a mixed or qualitative approach, the research highlights the growing demand for analytical expertise and its impact on income potential, job stability, and professional development.enDepartment of Management SciencesFA22Management SciencesData-Driven MarketingEmployabilitySocial Media MarketingDr. Muhammad Fahad JavaidThesis