Muhammad Asad UlahFA17-BBA-147Sir Qasim RazaLHR TP 66692026-01-092020-11-20https://repository.cuilahore.edu.pk/handle/123456789/537As we know that digital marketing is the use of internet, mobile, laptops, computers, social media and many others channels to reach the customer. According to the research digital marketing is the new way of approaching the customer and the new of knowing the customer needs, requirements and demands. By using internet we reach to our client and digital marketing is comprehensive field which attracting customer through Email, pursuit platforms, content marketing, and social media and so on. Digital marketing specially targets the customer base and is collaborating. Nowadays digital marketing is increasing due to the result advertisements, Email ads, and endorsed the social medias such the promotion of the tweets and marketing the customer or feedback also make communication between the company and customer. Digital marketing was rising in middle of the 1990 and 2000. Digital marketing create deviations in the way of marketing. Most of the trademarks and companies using different technology for marketing their products and gain best result. As digital stages became increasable incorporated into market and day by day as the people is increasing day by day using digital devices and instruments instead of visiting physical shops. Digital marketing has play vital role in the progression of technology. The expansions in digital marketing improve our way of living and make it too easy.Management sciencesFA17ScamDigital MarketingThesis