Ansa Shehzadi (FA21-BMC-028)Mr. Shehryar AbbasiLHR TP 99882026-01-072025https://repository.cuilahore.edu.pk/handle/123456789/381Discover Pakistan UHD TV the first Tourism channel was established back in 2021 under the leadership of Dr. Kaiser Rafiq. Dr. Kaiser Rafiq is the Chief Executive Officer of the channel. Discover Pakistan UHD TV is located in Lahore and they increase their reach through branches located in Islamabad and Karachi. Through different satellites, IPTV's, and digital Horizons the channels have the goal is to promote a soft image of Pakistan at the National as well as international levels. It has built its reputation in a short period. There are eight departments within the channel and each department performs different functions. The department includes the News department, Programming department, Archive department, Creative department, Digital department, Transmission department, Camera department, and NLE (Non-Linear Editors) department. During the first week, I observed the working of different scriptwriters, news producers, news anchors, and news reporters. After the first week, I started writing scripts, doing news reports, special packages, and voice-overs.enMedia and Communication Studies DepartmentFA21SOCIAL SCIENCES::Other social sciences::Media and communication studiesMr. Shehryar AbbasiUHD TVsatellitesIPTV'sThesis