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RISHTA CULTURE - A CULTURAL MONSTROSITY IN PAKISTAN

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dc.contributor.author Farid, Muzna
dc.date.accessioned 2025-07-04T07:56:02Z
dc.date.available 2025-07-04T07:56:02Z
dc.date.issued 2025-07-04
dc.identifier.uri http://repository.cuilahore.edu.pk/xmlui/handle/123456789/5155
dc.description.abstract that design can shape meaningful conversations. ABSTRACT Culture encompasses the beliefs, customs, traditions, and values that shape the way people live, interact, and organize their lives. In South Asia, rishta1 culture is a prominent societal practice rooted in matchmaking for marriage. It objectifies individuals, with men often evaluated based on their financial stability and women on their physical appearance and dowry. This culture reflects deep-seated stereotypes and societal expectations tied to gender roles and materialistic standards. According to Henri Tajfel, 1970 we are naturally inclined towards social categorization and social comparison. Grouping people and making comparisons fosters the development of stereotypes. Global Capitalism has further intensified this issue by introducing Western standards of beauty, success, and lifestyle into South Asian societies through media. Advertisements and social media reinforce unrealistic ideals, objectifying both genders and fueling harmful stereotypes. As these pressures grow, individuals conform at the expense of personal identity. In response, this project presents an interaction using storytelling to critique and unpack these very gendered expectations, allowing individuals to experience the emotional weight of societal standards from each other’s perspectives. en_US
dc.language.iso en en_US
dc.relation.ispartofseries ;9662
dc.relation.ispartofseries ;FA21-BDE-006
dc.subject Cultural norms en_US
dc.subject Social Expectations en_US
dc.subject Transactional Relationships en_US
dc.subject rishta procedures en_US
dc.subject Objectification of men and women en_US
dc.title RISHTA CULTURE - A CULTURAL MONSTROSITY IN PAKISTAN en_US
dc.type Thesis en_US


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