AUR LAB

Abstract

The AUR Lab is a joint project between the University of Superior, currently ranked among the top private universities in Pakistan (QS Ranking), and we Plan, an Australian design company operating in Pakistan. Less than 10 months after its establishment, the company has achieved a huge achievement: one of its startups was shortlisted among the top two in the International Startup Cup competition out of about 100+ entries from Pakistan. The current project covers multiple business areas, including historical tourism; metaverse; NFT market; governance and election. Design improvements; health care; smart agriculture; ecotourism; architectural design; AR-based advertising; strong power; road traffic safety; gender equality; and land revenue. Our professional team consists of technical staff and business developers: Dr. Muhammad Ashraf Khan; Prof. Salim Zubair; Mrs. Quratulain Sonia Kashmiri, Mr. Muhammad Ahmed, Mr. Jawad Ahmed; and Mr. Javed Iqbal. In this joint venture, Superior University provides a professional laboratory with 25 machines at its prime campus on Raiwind Road, Lahore, while consulting firm we Plan pays the salaries of IT developers and machines. To bridge the gap between learning and the real world, there are four concepts in each of the two to three modules in the final year. Various projects with supporting companies. Students are also trained in the art of presenting their ideas at local and international forums such as K Startup Challenge, Venture Cup, Ignite Bulgaria, etc., which uniquely combine rigorous research, modern expertise in Web 3.0 and Industry 4.0 Together.