RB Tech and Games

Abstract

RB Tech & Games is a computer hardware retail store that specializes in selling high-end computer hardware used for gaming and video rendering. In addition to its physical retail store, RB Tech & Games also has a website where customers can purchase their products online. As an intern for their social media marketing, I had an opportunity to gain valuable experience in marketing for their online Presence as well as their website. The Primary page of the company is on Facebook, and by extension, on Instagram. My task was to boost sales through social media marketing. This involved extensive graphics design work on apps like Canva, Photoshop, and Illustrator, as well as creating short-form content such as TikTok and Instagram reels. Not only that but during my internship, I was also responsible for tasks such as SEO-based content writing for the company’s website. My main goal was to work closely with the sales team of the company to understand what their message was, and how I could best portray that message through my efforts. This report includes everything I did during my time there, as well as all the things that I learned and understood simply by being out in the field. I’ve also included a reflective journal that demonstrates the day-to-day tasks I was given, and how I believed those tasks helped carve my abilities as a marketer. I’ve discussed my training program thoroughly in this report, and I believe it will be up to the mark when it comes to understanding what the fundamental scope of my internship was. Last but not least, I included some of my work which I had done during this internship, to give you a better idea of how my tasks contributed to the company. It is worth noting that I included a SWOT analysis right at the end of my report to give you a deeper insight on what I believe are some of the downsides, and upsides of the company followed up with a few recommendations for the company’s betterment in the long run. I believe RB Tech and Games has the potential to become one of the leading retailers in the nation, all it needs at the moment is some nurturing and planning for the long run. In the conclusion of the report, I’ve mentioned how far the company has to go still, to become one of the leading brands in the nation, however, at the moment, without a shadow of a doubt, the company has come a long way. I remember being a client of theirs not to long ago, and my journey from a client, to a team member has been nothing short of welcoming and fun. The way they handle people, the way they deal, and the way they carry themselves as the pioneers of the industry has truly made me see the market of Pakistan in a different light. I look forward to working with them in the future, and I thank you for taking the time out of your day to read my report.