i Evolving Representation of Women Empowerment: A Study on the Pakistani Television Dramas [2014-2022]

Abstract

This study investigates how Pakistani television dramas depict female protagonists in a way that fosters women's empowerment and defies gender stereotypes in Pakistani culture. This study examines the portrayal of women in paid employment, social reproduction, and domestic service in popular Pakistani dramas aired on the three most popular private television channels: HUM, GEO, and ARY networks. The research contends that the portrayal of strong female characters in dramas written by female writers challenges prevailing sexist standards and establishes non-stereotypical perspectives on Pakistani culture. This study utilizes Gerbner's Cultivation Theory and social learning theory to examine the portrayal of women's empowerment in Pakistani dramas. The research questions are explored using qualitative research methods, including in-depth analyses of five popular Pakistani dramas: Zindagi Gulzar Hai, Ishq-e-laa, Sinf e Ahan, Digest Writer, and Yaqeen ka Safar. This study contributes to the understanding of how Pakistani dramas might influence and promote