Abstract:
Advertising is a promotional activity the main focus of advertising is to sell some form of product to some target audience. It is one of the oldest ways of marketing which aims to influence the actions of its target audience to either buy, sell, or do something specific. Using a specially tailored and crafted message, that is uses to attract the audience, the advertisement can be niche (targets a small audience) or general (targets a large audience). Since the internet has become a part of everyday life, advertising has been divided into two fields: traditional advertising and digital advertising. Traditional advertising relates to print, TV, and radio advertisement that has been popular for over 150 years. Digital advertising revolves around any advertising activities online like display advertising, PPC, Social Media advertising, etc. and most of these are either seen through a PC screen or a Smartphone screen. This form of advertising is cheaper and easier to track so it has become a more widely used form of marketing; this is the reason why we have chosen our project to be concerned with digital marketing.“Aas Pass” is a location-based, targeted and personalized advertising service which facilitates both the customers and the vendor. An android app will provide service to customers and an online web-portal will provide service to the vendors. The customers will benefit as they will receive only ads which will be relevant to them i.e. their location, demographics and not such as to irritate the customer. Ads will be delivered at the right time at the right place. For the vendors this will be beneficial as it will provide them with a secure, safe and efficient marketing investment, which will give much better results than traditional advertising service.Our service provides a new way of advertising it merges mobile advertising with location-based advertising, personalized and targeted advertising services. We will develop an android based application which will be for the customers only and a web-based portal for the vendors and the admin of the system. Mobile advertising as the name suggests is a form of advertising through mobile phones, which is the main focus of our project. Effective and efficient advertisement through mobile phones, because now a day’s almost everyone has a smart phone with an internet connection.
